Persuade & Influence
Here is everything you get in the
The Business Accelerator, is our most popular offer (chosen by most of our new clients), it’s tailor made to help you growth your photography business to the next level. After a deep analysis of your current business, your challenges, and a clear understanding of your goals, I will help you getting clarity on the next steps to take, and we will build a clear and custom action plan to get you where you want to be.
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THE BUSINESS ACCELERATOR
The program is simple
Researchers have been studying the factors that influence us to say “Yes” to the requests of others for over 60 years. There can be no doubt that there’s a science to how we are persuaded, and a lot of the science is surprising.
Inspired by the top 2% of very successful entrepreneurs, psychologist and years of experience, we’ve noticed 6 powerful pillars that can help you drastically improve your revenue, and augment your profit.
6 Pillars of influence
Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
You may have noticed that hotels often place a small card in bathrooms that attempt to persuade guests to reuse their towels and linens. Most do this by drawing a guest’s attention to the benefits that reuse can have on environmental protection. It turns out that this is a pretty effective strategy, leading to around 35% compliance. But could there be an even more effective way?
Well, it turns out that about 75% of people who check into a hotel for four nights or longer will reuse their towels at some point during their stay. So what would happen if we took a lesson from the Principle of Social Proof and simply included that information on the cards and said that 75% of our guests reuse their towels at some time during their stay, so please do so as well. It turns out that when we do this, towel reuse rises by 26%.
The science is telling us that rather than relying on our own ability to persuade others, we can point to what many others are already doing, especially many similar others.
So there we have it. Scientifically validated Principles of Persuasion that provide for small, practical, often costless changes that can lead to big differences in your ability to influence and persuade others in an entirely ethical way. They are the secrets from the science of persuasion.
+29% to 14% product sales.
+34% to 19% sales per client.
Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.
If a friend invites you to their party, there’s an obligation for you to invite them to a future party you are hosting. If a colleague does you a favor, then you owe that colleague a favor. And in the context of a social obligation people are more likely to say yes to those who they owe.
One of the best demonstrations of the Principle of Reciprocity comes from a series of studies conducted in restaurants. So the last time you visited a restaurant, there’s a good chance that the waiter or waitress will have given you a gift. Probably about the same time that they bring your bill. A liqueur, perhaps, or a fortune cookie, or perhaps a simple mint.
So here’s the question. Does the giving of a mint have any influence over how much tip you’re going to leave them? Most people will say no. But that mint can make a surprising difference.
Simply put, people want more of those things they can have less of.
When British Airways announced in 2003 that they would no longer be operating the twice daily London—New York Concorde flight because it had become uneconomical to run, sales the very next day took off.
Notice that nothing had changed about the Concorde itself. It certainly didn’t fly any faster, the service didn’t suddenly get better, and the airfare didn’t drop. It had simply become a scarce resource. And as a result, people wanted it more.
So when it comes to effectively persuading others using the Scarcity Principle, the science is clear. It’s not enough simply to tell people about the benefits they’ll gain if they choose your products and services. You’ll also need to point out what is unique about your proposition and what they stand to lose if they fail to consider your proposal.
+14% to 8% product sales.
+37% to 23% of increased sales per client.
People like to be consistent with the things they have previously said or done.
Consistency is activated by looking for, and asking for, small initial commitments that can be made. In one famous set of studies, researchers found rather unsurprisingly that very few people would be willing to erect an unsightly wooden board on their front lawn to support a Drive Safely campaign in their neighborhood.
However in a similar neighborhood close by, four times as many homeowners indicated that they would be willing to erect this unsightly billboard. Why? Because ten days previously, they had agreed to place a small postcard in the front window of their homes that signaled their support for a Drive Safely campaign. That small card was the initial commitment that led to a 400% increase in a much bigger but still consistent change.
People prefer to say yes to those that they like.
But what causes one person to like another? Persuasion science tells us that there are three important factors. We like people who are similar to us, we like people who pay us compliments, and we like people who cooperate with us towards mutual goals.
As more and more of the interactions that we are having take place online, it might be worth asking whether these factors can be employed effectively in, let’s say, online negotiations.
In a series of negotiation studies carried out between MBA students at two well-known business schools, some groups were told, “Time is money. Get straight down to business.” In this group, around 55% were able to come to an agreement.
A second group however, was told, “Before you begin negotiating, exchange some personal information with each other. Identify a similarity you share in common then begin negotiating.” In this group, 90% of them were able to come to successful and agreeable outcomes that were typically worth 18% more to both parties.
+120% to 100% of increased recommendation.
+400% to 200% of increased customer satisfaction.
This is the idea that people follow the lead of credible, knowledgeable experts.
Physiotherapists, for example, are able to persuade more of their patients to comply with recommended exercise programs if they display their medical diplomas on the walls of their consulting rooms. People are more likely to give change for a parking meter to a complete stranger if that requester wears a uniform rather than casual clothes.
What the science is telling us is that it’s important to signal to others what makes you a credible, knowledgeable authority before you make your influence attempt. Of course this can present problems; you can hardly go around telling potential customers how brilliant you are, but you can certainly arrange for someone to do it for you. And surprisingly, the science tells us that it doesn’t seem to matter if the person who introduces you is not only connected to you but also likely to prosper from the introduction themselves.
All of this solves the #1 problem portrait photographers have:
Increase their profit & find more clients without having to invest too much effort, energy or money.
What can you expect from the program?
Here are the few wins you can get by taking, and implementing the program.
We’ve field-tested everything multiple times, for multiple audiences, multiple traffic sources, multiple products and multiple offers in multiple industries.
The program duration a half day (4-6 hours)
- Not much, most of the work is done together during the session.
Much faster than trying to figure it all out on your own!
But the real answer is: it depends on where you’re starting from and your business.
If you’re already started to work and had sold something or trying to launch a new product, if you’re actively marketing, spending money on ads or not, if you have an email list (or no email list), and so on.
If you’re starting from scratch, with nothing, it will take you a few days to a few months to get up and running. You can do it fast or you can go slow.
Regardless of where you are now, you’ll see exactly what steps to take to get to the next growth stage in your business in a surprisingly short timeframe.
But usually If you follow the program to the letter, and implement it, you will get result in 1 to 2 months.
Not at all, everything will be covered during the session, we keep it simple and easy.
Not really, you must have a sense of passion for what you do and a strong sense of service for your clients, I don’t work with Entrepreneurs who are just here for the money, other than that you are welcome as you are.
Absolutely! And if for any reason, you decide this isn’t for you… simply tell me and I’ll refund your full purchase. No questions, No hassles, the risk is 100% on my shoulders. Read down bellow for more information.
We want this to be a no-brainer for you, so here’s the deal:
Do the program, implement it, and if you don’t love it and it doesn’t work for you, just let us know and I’ll give you all your money back, you can keep all the resources.
Ready to move on? Select a day here, let's work together.
Looking forward to meet you.