Skyrocket your business, the fast way
Total Value: CHF 31'514
Free Payments plans available.
Only 1 Seat available this year.
Also known as the Game Changer, teacher for The Futur for Chris Do, Skylum Luminar and working on an education platform with Adobe. I’m a professional business coach for Photographers, on a mission to help them, elevate their marketing game.
I’m also the creator of GAME CHANGERS, an online community of professional photographers, aimed to help them level up their marketing skills. Currently on a mission to help them make more than a living doing what they love.
But also a Professional Photographer who is currently working for some of the top brands in Switzerland, like Gucci, Hermès, Mercedes and many others, I want to share my knowledge to help disrupt the current tendencies of the market which due to high competition are leading to precarity.
Without having to worry about having to deal with complexes marketing strategies or funky sales funnel, our members have generated over two billion Swiss francs in sales and drastically changed their lives.
But one thing has always bothered me…
Some and very few are successful right away and manage to pierce trough that glass celling, but not most of them, as a matter of facts a Swiss Study shows that many of the confirmed photographers (More than 2 years in activity) aren’t really able to create a sustainable business. The more time advances, the more they fall for that vicious cycle of fighting over the price war. One of the main problems they face, is that not only the cost of entry is getting lower and lower, but also smartphones camera are getting better catching up fast, as a result of that very few of the client understand the actual value of photographers. So bare with me if you feel like:
No matter what they try, they can’t get a consistent, reliable lead and clients.
Because they were expecting a beautiful portfolio would bring clients, and what they were told about traffic and attracting an audience is flawed, outdated or irrelevant.
That’s why almost all marketing strategies do not work for them!
But what will works for YOU maybe different from what worked for long established ones.
You don’t necessarily have time chasing clients, socials likes, comments and traffic for hours every day. Or throwing up tons of podcasts and writing articles.
And you don’t need to.
What works BEST for others Photographers is not the generic advice you can get anywhere.
There’s a better way. Without the headaches, roadblocks or getting stuck on the clients hamster wheel.
And it doesn’t take days, weeks or months to see results.
Let me introduce you to…
It’s inspired by the top 2% of very successful photographers, and it starts by finding their ideal clients and charging a premium for the work they do. It’s not the only way, but it’s the fastest, high end clients, are the ones with the budget to support their ambitious projects.
The APERTURE PROGRAM® is made to help you scale FAST, using 3 Pillars and their leverage.
In order to get there as fast as a speed light, we will help you focusing on those 3 key elements.
This is how you can make sure to be the only viable option for your clients, by being able to stand out, you will attract nothing less than clients who respect what you do, value your work, and are ready to pay for what you offer, without discussing your fees. The first part of the process helps you getting there, fast!
Differentiating yourself from all your others competitors is one of the first pillars of your success, If you are like every other then you become unnoticed. We will help you being memorable, trough strategic positioning, and game changing psychological techniques that will make sure you stand out above competition.
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed.
Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.
In the pre-internet days, your personal brand was really just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you. In today’s highly competitive world, you are far more anonymous.
Your personal brand gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.
It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even pubic people they have never met personally.
If you have ever heard the expression “jack of all trades, master of none,” you can see the importance of determining your specialization and differentiating yourself from the competition.
Finding a niche is crucial for small business owners who want to create a steady revenue stream, establish a loyal audience and create a more focused business.
The benefits of identifying a business niche include the following:
A niche helps you establish a loyal customer base. A solid market niche helps ensure that specific customers will want to buy from your business instead of the competition. A niche allows them to identify your product and brand, and know that your offer suits their needs. Additionally, focusing on a smaller target audience lets you concentrate on the quality of your customer service and establish a long-lasting relationship.
It minimizes competition. By entering a niche, you automatically differentiate yourself from companies seeking the mass market. You don’t have to compete with big names and can instead focus on delivering an exceptional product and service.
It reduces marketing costs. If you know your precise customer group, you can cut down on small business marketing, advertising and promotional costs. You’ll run targeted ads and campaigns specific to your audience’s needs instead of spending your resources on broader promotional efforts. Niche marketing also allows you to create a better rapport with your audience and build more personal relationships.
It demonstrates expertise. By occupying a business niche, you can establish yourself as an expert and thought leader in the field rather than providing yet another generic service or product. Being an expert helps you stand out from the competition, attract relevant customers and establish trust.
Connecting is the communication and networking part, once you are clear about your positioning, and backed up with your top of the line branding, we will train you on how to articulate who you are.
Establishing your dream clients, finding where they are, what do they like, and what pain points and challenges they have, will help you speaking the same language they speak.
This creates a unique link between you and your dream client, ensuring they will remember you when the times comes, or recommend you to someone who can be in need.
The first pillar, will give you the strength, confidence, but also give you a clearer idea on who your ideal clients are, what do they need, and how to fulfil their needs, now to the next natural step, how to attract them?
Attracting a client in 2022, is much harder than it was back in the days of advertising.
Generally speaking people are tired of trying to be sold all the time, the only way to get someones attention today is being valuable and relevant, the second pillar will focus on the how to, so you can become a real lead magnet.
Building domain expertise, is the next natural step. The goal is to help your dream clients identifying you as the only viable solution for their problems. In order to get there we need to specialise in a particular domain, and creating content that is consistent with this vision.
Being able to obtain the trust of our dream clients is crucial, no transaction can happen if we don’t own it. During this part we will explain to you how to obtain it, and what strategy to use and not too. And also share not only practical ways, but also psychic tricks, that are easy to perform, and will help you ensuring you own their trust.
An unique selling proposition also know as USP, is an offer your dream clients can’t refuse.
By knowing previously the pain points and challenges your clients have, we can address those in that particular proposition, this will help you making sure you got their attention. From there the key, will be to remove as much risk as we can on their shoulders, so they feel working with you is a no brainer.
With the help of the second pilar you should be much more confident on what you can offer, and how to achieve your business goals. The third pillar will help you articulating all the previously acquired knowledge into the benefit of getting your dream clients.
We only deal with the people we trust. To convert a lead into a client, takes 4 steps.
1. is to gain his attention, at the stage we call it a lead.
2. is for him to engage in some way with a piece of your content, that’s what we call a prospect.
3. when rapport and trust is created, the prospect eventually becomes a customer (He buys one of your services).
4. And finally he buys again, this is what we call a client.
A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.
Generating and capturing lead can be done in multiple ways, for example, Asking for referrals, conducting regular customer care calls, trough Lead nurturing, online networking and many other ways, in this masterclass well use the more effective way to do so, according to your business.
Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. A successful lead nurturing program focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need to: Build trust,
Increase brand awareness, and finally.
Maintain a connection until prospects are ready to purchase
“On average, half of leads in any given system are not yet ready to buy.”
That’s why it’s crucial to nurture relationships with buyers through a strategic lead scoring system. Additionally, lengthening sales funnels fosters independence within prospects, creating a greater need for well-crafted lead nurturing programs.
This is the final step and it’s also very important, a customer who already bought form you as 21x more chances to do it again in the year, compared to a prospect, that’s why each customer we have has to be very well taken of. This final step will help you converting your customers into, not clients, but super fans (Clients who love what you do, and recommend you, over and over.)
The whole process of this masterclass is to help you generating clients. They are different from customers because they like what you do, and how you do, leaning to more purchases from your services, and also to more recommendations. This is the fastest way to grow your business to the next level.
The aperture is much more than an expert training. It takes your business to another level, by giving you all the tools to support the strategy to get your clients. This is a Game Changer for the photographers who want to conquer new a new market and be in the top 2% of the most successful ones. All that without having to worry about the backend.
The website is specifically designed to help you sell your services. Mobile responsive, custom SEO, analytics, automatic translation in any language, automatic backups and a front end editor so you can update it on the go, without having to depend of anyone externally. (Worth CHF 4’999)
An online selling system, that take secured online payments, and integrates with your website, and it’s also fully automated, so you only have to take care of delivering your services or products. (Worth CHF 1’999)
A unique solution that take secured online payments 24h/7 , and integrates with your website, and it’s also fully automated, so you only have to take care of delivering your services or products. (Worth CHF 1’999)
An identity system with your own personal branding, logo, 100 Business cards, everything ready to use for you. (Worth CHF 2’499)
Your own sales funnel and strategy, with a custom campaign, a CRM tool, and a lead database, and 3 custom campaigns, that will help you generating lead. (Worth CHF 3’999)
This piece of software is built for your sales funnel, that automatically sends your welcome emails and your lead nurturing emails. The perfect tool to convert your prospects into customers. (Worth CHF 3’999)
Not only all that is included, but also all the formation necessary in order for you to use all those tools without having to depend on anyone else. This the only one program you will ever need, to build a successful career as a photographer or filmmaker.
Here are the few wins you can get by taking, and implementing the program.
We’ve field-tested everything multiple times, for multiple audiences, multiple traffic sources, multiple products and multiple offers in multiple industries.
The program duration is 12 weeks.
Much faster than you think.
But the real answer is: it depends on how much time you want to invest in it.
Regardless of where you are now, you’ll see exactly what steps to take to get to the next growth stage in your business in a surprisingly short timeframe.
But usually If you follow the program to the letter, and implement it, you will get to that result in 6 to 12 months.
All you need to know is how to use your camera.
Absolutely! And if for any reason, after a day or two, you decide this isn’t for you… simply tell us and we’ll refund your full purchase. No questions. No hassles. The risk is 100% on our shoulders. Read down bellow for more information.
We want this to be a no-brainer for you, so here’s the deal:
Do the program, implement it, and if you don’t love it and it doesn’t work for you, just let us know and I’ll give you all your money back, you can keep all the resources.
We will discuss about your business vision, and find out if this program is good fit for you. If you are! We will be happy to help you getting where you want to be, If not don’t worry we will help you finding the right path for you.
You maybe just One Week away from your new Life Style Business.