Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.

You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed.

Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.

In the pre-internet days, your personal brand was really just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you. In today’s highly competitive world, you are far more anonymous. 

Your personal brand gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.

It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even pubic people they have never met personally.

If you have ever heard the expression “jack of all trades, master of none,” you can see the importance of determining your specialization and differentiating yourself from the competition.

Finding a niche is crucial for small business owners who want to create a steady revenue stream, establish a loyal audience and create a more focused business.

The benefits of identifying a business niche include the following:

A niche helps you establish a loyal customer base. A solid market niche helps ensure that specific customers will want to buy from your business instead of the competition. A niche allows them to identify your product and brand, and know that your offer suits their needs. Additionally, focusing on a smaller target audience lets you concentrate on the quality of your customer service and establish a long-lasting relationship.
It minimizes competition. By entering a niche, you automatically differentiate yourself from companies seeking the mass market. You don’t have to compete with big names and can instead focus on delivering an exceptional product and service.
It reduces marketing costs. If you know your precise customer group, you can cut down on small business marketing, advertising and promotional costs. You’ll run targeted ads and campaigns specific to your audience’s needs instead of spending your resources on broader promotional efforts. Niche marketing also allows you to create a better rapport with your audience and build more personal relationships.
It demonstrates expertise. By occupying a business niche, you can establish yourself as an expert and thought leader in the field rather than providing yet another generic service or product. Being an expert helps you stand out from the competition, attract relevant customers and establish trust.

Connecting is the communication and networking part, once you are clear about your positioning, and backed up with your top of the line branding, we will train you on how to articulate who you are. 
Establishing your dream clients, finding where they are, what do they like, and what pain points and challenges they have, will help you speaking the same language they speak. 
This creates a unique link between you and your dream client, ensuring they will remember you when the times comes, or recommend you to someone who can be in need.